Communications Strategy
Social Media Management
Content Creation + Graphic Design
Copywriting & Editing
Email Marketing (Mailchimp)
Website Management (Wordpress)
Audience Engagement
Analytics & Reporting
Xpace needed a more consistent public-facing identity and communications system, as previous comms was ad-hoc work by other staff. I was hired as the inaugural communications professional, and developed a visual and communications direction that was experimental yet professional, while being accessible and applied it across all channels: socials, web, email, copy, and outreach. I also developed sustainable communications workflows and
In my time, Xpace’s Instagram community grew by 24% with 137K peak organic reach on certain posts.
Festival Creative Artist:
Custom Festival Animation
Creative Identity and Direction
Logo Design + Visual Assets
Social, Digital, and Print Content
As Festival Creative Artist, I created a custom animation to be played before all screenings that year, and developed creative direction, visual identity, and 20+ key visual assets that were adapted across print, digital, socials, web, and merchandise.
Read more about Image Lullaby here
Social Media and Digital Content Creation
Outreach and Fundraising
Video Editing
Adobe Illustrator
Adobe Premiere Pro
Capcut
In these two months, I got to hold baby seals for belly button checks and supported the marketing team with outreach initiatives, merchandise development, and social media content, including this Day in the Life of a Volunteer Instagram reel, which has currently generated over 122K views and 3,400+ likes.
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Event Poster + Promotional Graphics
Visual Direction and Identity
Copywriting
Prop Fabrication
2025
We also cut out a seemingly infinite number of paper stars for the window photobooth.
Social Media Campaigns
Digital Content
Graphic Design
Copywriting
Poster + Graphics + Exhibition Vinyl
Social Media Content and Strategy
Publication Design (Digital and Print)
Curatorial Writing (with Victoria Vyraeth)
2025
Inspired by the phrase 𝓲𝓶𝓪𝓰𝓲𝓷𝓮 𝓫𝓮𝓲𝓷𝓰 𝓸𝓷 𝔂𝓸𝓾𝓻 𝓹𝓱𝓸𝓷𝓮 𝓱𝓮𝓻𝓮, the text and publication envision navigating the exhibition space through one’s mobile phone.
The online version is recommended for optimal viewing experience.