✿ Xpace Cultural Centre

Communications Strategy
Social Media Management
Content Creation + Graphic Design
Copywriting & Editing
Email Marketing (Mailchimp)
Website Management (Wordpress)
Audience Engagement
Analytics & Reporting

A few social media posts and campaigns, alongside copywriting and other work from my time as Communications Assistant ➜ Communications Lead at Xpace Cultural Centre, a contemporary arts space in Toronto dedicated to supporting emerging creatives. 

Xpace needed a more consistent public-facing identity and communications system, as previous comms was ad-hoc work by other staff. I was hired as the inaugural communications professional, and developed a visual and communications direction that was experimental yet professional, while being accessible and applied it across all channels: socials, web, email, copy, and outreach. I also developed sustainable communications workflows and 

In my time, Xpace’s Instagram community grew by 24% with 137K peak organic reach on certain posts.







✿ Toronto Reel Asian International Film Festival: 28th Edition

Festival Creative Artist:
Custom Festival Animation
Creative Identity and Direction
Logo Design + Visual Assets
Social, Digital, and Print Content


Reel Asian invited me to pitch a concept for the 28th edition of their International Film Festival. After a couple rounds of presentation to their directors and stakeholders, my concept Image Lullaby was selected. 

As Festival Creative Artist, I created a custom animation to be played before all screenings that year, and developed creative direction, visual identity, and 20+ key visual assets that were adapted across print, digital, socials, web, and merchandise.


Read more about Image Lullaby here






✿ World Heritage Centre Wadden Sea

Social Media and Digital Content Creation
Outreach and Fundraising
Video Editing
Adobe Illustrator
Adobe Premiere Pro
Capcut
In 2026, I volunteered abroad at the World Heritage Centre Wadden Sea, Europe’s largest seal hospital and rehabilitation centre in marketing and seal care.

In these two months, I got to hold baby seals for belly button checks and supported the marketing team with outreach initiatives, merchandise development, and social media content, including this Day in the Life of a Volunteer Instagram reel, which has currently generated over 122K views and 3,400+ likes.

🦭🦭🦭🦭🦭


✿ 20 SOMETHING: Xpace 20th Anniversary Party 

Event Poster + Promotional Graphics
Visual Direction and Identity
Copywriting
Prop Fabrication

2025

A 𝓰𝓷𝓪𝓻𝓵𝔂 poster + IG carousels and graphics with plenty of lucky paper stars for Xpace’s rambunctious 20th birthday party. 

We also cut out a seemingly infinite number of paper stars for the window photobooth.




✿ etc.

Social Media Campaigns
Digital Content
Graphic Design
Copywriting
Some other social media informed content, campaigns, Instagram stories, and projects I have worked on.





✿ I Want You to See This

Poster + Graphics + Exhibition Vinyl
Social Media Content and Strategy
Publication Design (Digital and Print)
Curatorial Writing (with Victoria Vyraeth)

2025

Poster, social media promotional graphics, and “infinite scroll” publication design for the exhibition ⁱ ʷᵃⁿᵗ ʸᵒᵘ ᵗᵒ ˢᵉᵉ ᵗʰⁱˢ at Xpace Cultural Centre.

Inspired by the phrase 𝓲𝓶𝓪𝓰𝓲𝓷𝓮 𝓫𝓮𝓲𝓷𝓰 𝓸𝓷 𝔂𝓸𝓾𝓻 𝓹𝓱𝓸𝓷𝓮 𝓱𝓮𝓻𝓮, the text and publication envision navigating the exhibition space through one’s mobile phone. 


The online version is recommended for optimal viewing experience.